If you are new to influencer marketing, you may be wondering about which platform is best or whether you should focus on one or many. Well, frankly speaking, the platform itself is less important than having a genuine, engaged, and large following. Choose a platform based on your skills and interests. For instance, if you are not comfortable making videos, TikTok or YouTube might be difficult platform. If photography or infographics are your strengths, Instagram and Pinterest might be better option.

Focus on quality content and building trust on your chosen platform.

I think Instagram is the best platform for influencer marketing because it’s visual and easy to use. You can show products creatively and talk directly to your followers. It also helps you reach a lot of people and work with brands more easily.